What We Do

Just Fork Me is a full-service consulting and advisory firm providing innovative and strategic counsel to the hospitality industry at large in NYC and Long Isalnd

Specializing in restaurant and hotel openings along with turnarounds for struggling or financially distressed operations, our expertise is wide ranging and includes concept development, food and beverage strategies, menu development, real estate brokerage, restaurant design and construction, operational procedures, marketing, and staff training.

Who We Are

With over 60 years of collective experience, we leverage our resources and experience to help our clients create value and mitigate risk while recognizing each individual business’ unique perspective and hospitality experience they want to create.

Our exceptional team of seasoned restaurant professionals, former owners, restaurant brokers, executive chefs, bar managers, general managers, marketing experts, and graphic designers have decades of experience in their respective fields, allowing them to bring fresh, informed ideas to our clients’ tables and help bring to life or revive sustainable brands that drive bottom line performance.
If it’s our client’s first venture, we act as a shepherd, guiding them through the terrain of opening their first restaurant. If a client faces a distressed situation, we offer objective analysis, feedback, and solutions concerning the strengths and weaknesses of front and back of house operations, menu, and marketing strategy.

At Just Fork Me, we have an unwavering commitment to mastering the dynamics of the hospitality industry and sharing that holistic wisdom with our clients. Together, we execute projects that express an authentic viewpoint that is efficiency-conscious and profit-maximizing.

OUR SERVICES:

STRATEGIC SERVICES

Operations strategy
Marketing strategy
Brand strategy
Catering strategy
Delivery strategy
Growth strategy
Start-up and roll-out

CONCEPT DEVELOPMENT
& CREATIVE SERVICES

Brand & concept development
Business plan development
Menu design & development
Exterior signage design
Branding packages
Marketing collateral & signage
Website design

TURNAROUND SERVICES

Labor & food cost analysis
Rebranding of existing concept
Vendor analysis
Staff retraining & recruiting
Product mix – menu analysis
Termination services
Executive chef & mixologist consults
Industry trends
Market analysis

REAL ESTATE SERVICES

Site selection
Demographic study
Lease negotiation
Mergers & acquisitions
Landlord representation
Tenant representation

DESIGN & CONSTRUCTION SERVICES

Project management and oversight
Building design
Interior and exterior design
Architect selection and oversight
General contractor oversight
Liaison for permits & licenses

FUNDING & FINANCIAL SERVICES

Investor presentations
Fundraising and angel investors
Investor evaluation
Forensic analysis
GROWTH SERVICES

Introduction to US marketplace
(for international brands)
Franchising and licensing

OPERATIONS SERVICES

POS & back office selection
Staff recruiting & training
Bar & mixology service systems
Cash handling procedures
Delivery & catering operating systems
Manuals, policies, procedures, forms & checklists
Food safety audits & system